Monday, August 30, 2010

Michelob on Monday

Remember when Michelob came in a bottle like this? Of course Anheuser Bush has changed the bottle now. The new bottle is pretty standard with reinforced glass at the bottom of the neck. I can't understand why they would change the bottle since the old design was an icon of American beer culture and the new bottles is obviously manufactured exclusively for the Michelob line. Ah well, we don't drink the bottles do we, the packaging has very little to do with the product it contains.

I also remember the Michelob always had a very fresh taste too. The beer was less hoppy than Budweiser and, in fact, tasted more like Miller Lite. I was shopping for beer last weekend and was going to purchase a Yeungling twelve-but I noticed, the Michelob twelve-pack cost only fifty cents more than Yeungling. What the heck, let's relive the beers of the past!

Michelob produced a good foamy head unlike most American style Largers. The carbonation also lasted ‘till the last sip. The beer tastes much as I remember but with a hint more hops. I suspect, due to the clean, less sweet taste, that Michelob has a bit more barley than a Budweiser. The big American breweries have made an art out of producing beer with a minimal amount of hops and barley which is the reason I mainly avoid the mega-breweries. The cold carbonated, sweet and sour qualities do make these great beers for the heat of American summers. This weekend I went back to my European Lager knockoff brand, Hollande. I'll be enjoying the full hops flavoring with no complaints. I enjoyed the Michelob too but I've had enough of that style for a month or twelve, or twenty-four.

-Near Beer Monday: Part 2-

I got an idea when I noticed the bill boards of Bud Light. The Bud Light ad theme is now "Here we go!" The plot of the t.v. ads seems to be; "We have some schwill, here comes trouble" or "Irresponsibility due to malted corn products." So, I thought, why don't they just call it "Here We Go" Beer?

Beer for people who just like to pee a lot.

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